application design and development

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facebook application development

Facebook has been great for companies as a communication platform and the applications serve a purpose of staying directly in touch for end consumers and therefore have been beneficial for brands and organizations geared towards better relationship building. There are about 3,500 applications on Facebook across which there are 100 million installs. The benefits can thus be discussed in the manner described:

• Customer Engagement: Facebook applications serve as a direct point of contact with the end consumer through communicating contests and creating awareness of promotion offers or simple engagement such as brand games.
• Followers/Fans: Facebook apps help acquire customers in a quick span of time that otherwise might have been time consuming.
• The Viral Phenomenon: Word of mouth or buzz marketing is facilitated that attracts not just a large crowd but friends of those fans too especially because of Facebook ticker and Open Graph Protocol technology.
• Real Time Impact and Feedback: It becomes easier to interact with consumers and know their preferences online so that offline means of communication can be leveraged too.
• Point of Contact: One of the many purposes of Facebook applications is to drive customer traffic since customers now prefer to visit Brand pages more often than the website. Therefore, it’s the main point of contact for them.
• B2B Collaboration: It’s a great way to attract new businesses depending on the nature of the business you conduct, for example for a service agency leads can be generated this way.
• Branding: It’s a good way for brand based advertising for the company.

For a platform that witnesses 1.2 million picture upload every second and more than 25 billion pieces of content every month no business should let go of an opportunity of communicating with people online through it. Recently an application dashboard was announced by Facebook for it’s users which helps in controlling games, apps and enables better leverage of the open graph technology. This helps the users in getting to know when and how their data has been accessed through Facebook. The platform has allowed end consumers a better control over knowing how their data is being used by third party developers. With them being able to block unnecessary apps games or ward off any continued permission requests, brands have to be more careful with the messages they devise and eventually more responsible at how they try to attract their target market.

facebook pages application development

Creative Art work and development of custom fan page applications for promotional and social media brand activation campaigns
 An average user is connected to 80 community pages, groups and events
 In March 2010, Facebook Traffic Overtook that of Google, so where do you want your potential customers/users/audience to find

   and interact  with you? To your website via Google or your Facebook Fan Page?
 Have you made the right choice?